Privacy Policy -

Last updated: [23/06/26]

This Privacy Policy describes how Siya Ethnics (“Siya Ethnics”, “we”, “us”, “our”) collects, uses, stores, processes, shares, and protects your personal information when you visit, access, browse, register on, place an order through, or otherwise interact with siyaethnics.com (the “Website”), our customer support channels, promotional communications, and related services.

Siya Ethnics / siyaethnics.com is owned and operated by Preeti Sisodia Swarnkar.

By using the Website, creating an account, placing an order, submitting information, communicating with us, or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and processing of your information in accordance with this Policy, subject to applicable law.

1. Who We Are

Website Name: Siya Ethnics / siyaethnics.com
Owner / Proprietor: Preeti Sisodia Swarnkar
Business Address: Tower-4, Flat-804, Lotus Boulevard, Sector 100, Noida, Uttar Pradesh, India
Customer Support Email: care@siyaethnics.com
Customer Support Phone / WhatsApp: 7999878817
Grievance Officer: Preeti Sisodia Swarnkar
Grievance Email: preeti@siyaethnics.com
Grievance Contact Number: 7999878817
Grievance Address: Tower-4, Flat-804, Lotus Boulevard, Sector 100, Noida, Uttar Pradesh, India

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by Siya Ethnics through:

the Website;
customer account creation and account management;
checkout and order placement;
customer support interactions through email, phone, WhatsApp, contact forms, and related channels;
promotional campaigns, newsletters, WhatsApp updates, SMS updates, and marketing communications (where permitted and/or where consent has been obtained, as applicable);
product reviews, feedback, and user-submitted content;
cookies, analytics tools, advertising technologies, and other online tracking or measurement tools used on the Website.

This Privacy Policy does not apply to third-party websites, payment gateways, courier partners, social media platforms, or other third-party services that may have their own privacy policies and terms.

3. Information We Collect

We may collect, receive, store, process, or generate the following categories of information:

3.1 Personal Information You Provide to Us

When you use the Website, create an account, place an order, contact us, subscribe to updates, or otherwise interact with us, you may provide us with personal information including:

full name;
mobile number / phone number;
email address;
shipping address;
billing address;
account login credentials, if account creation is enabled;
order details and purchase history;
communication preferences;
product reviews, ratings, comments, or other content submitted by you;
grievance or complaint details;
any other information you voluntarily provide to us.

3.2 Payment and Transaction Information

When you place an order, we may collect or receive transaction-related information such as:

order amount;
payment status;
payment method used;
transaction reference / payment reference;
partial masked payment information or payment-related metadata made available by payment processors, gateways, or checkout providers.

Important: We do not intentionally store your full card number, CVV, or other highly sensitive payment instrument details on our own servers unless specifically enabled and lawfully handled by an authorized payment service provider in accordance with applicable standards. Payments may be processed through third-party service providers, including Shiprocket Checkout and related payment partners.

3.3 Information Collected Automatically

When you browse or use the Website, certain information may be collected automatically through cookies, server logs, pixels, tags, SDKs, or similar technologies, including:

IP address;
browser type and version;
device type and operating system;
referral source;
pages viewed and time spent on pages;
clicks, browsing behavior, navigation patterns, cart activity, and purchase journey information;
approximate location derived from IP or device information;
date and time of access;
diagnostic, analytics, advertising, and performance-related data.

3.4 Marketing and Communication Data

If you opt in, interact with our campaigns, or otherwise engage with our communications, we may collect information relating to:

email opens, clicks, and campaign engagement;
WhatsApp marketing engagement;
SMS campaign engagement;
coupon usage and offer participation;
preferences, interests, and response patterns.

3.5 User-Generated Content

If you submit reviews, ratings, comments, photos, testimonials, or feedback, we may collect and process that content, along with your name or other identifying details associated with such submission.

4. How We Use Your Information

We may use your information for one or more of the following purposes:

4.1 To Process Orders and Deliver Products

to create, verify, process, and fulfill your orders;
to coordinate shipping, delivery, return, exchange, replacement, or refund processes;
to generate invoices, confirmations, and order-related updates;
to provide order tracking and delivery-related communication.

4.2 To Operate and Manage the Website

to create and manage customer accounts;
to maintain Website functionality and security;
to improve navigation, search, product display, checkout flow, and user experience;
to troubleshoot bugs, errors, fraud, and misuse.

4.3 To Communicate with You

to respond to customer support requests, grievances, complaints, and service inquiries;
to contact you regarding orders, delivery, payment issues, stock issues, returns, or other service matters;
to confirm COD orders before dispatch, where applicable;
to notify you of important changes to our policies, services, or account.

4.4 For Marketing and Promotional Purposes

Subject to your consent, applicable law, and your communication preferences, we may use your information to:

send promotional emails, newsletters, launch announcements, offers, or product updates;
send WhatsApp marketing messages or support updates;
send SMS messages relating to promotions, reminders, or updates;
run remarketing, retargeting, or ad campaigns across third-party platforms;
personalize offers, recommendations, and promotional experiences.

You may opt out of marketing communications at any time as described in this Policy or through the unsubscribe / opt-out options available in the communication, where applicable.

4.5 For Analytics, Advertising, and Performance Measurement

to understand how users interact with the Website;
to measure campaign performance, conversion behavior, and engagement;
to improve product offerings, content, and customer experience;
to optimize advertising spend and audience targeting.

4.6 For Fraud Prevention, Security, and Legal Compliance

to detect, investigate, prevent, and respond to fraud, abuse, unauthorized transactions, suspicious activity, chargeback risk, or policy violations;
to protect our business, customers, Website, systems, and legal rights;
to comply with legal, tax, accounting, dispute-resolution, or regulatory obligations;
to enforce our Terms & Conditions and other policies.

5. Legal / Operational Basis for Processing

Depending on the nature of the interaction and subject to applicable law, we may process your information where necessary for:

performance of a contract or transaction with you (for example, fulfilling an order);
compliance with legal or regulatory obligations;
legitimate business interests such as fraud prevention, customer support, service improvement, and operational management;
your consent, including for marketing communications or certain cookies / advertising technologies, where applicable.

6. Cookies and Similar Technologies

We may use cookies, pixels, tags, web beacons, and similar technologies to operate the Website and improve your experience.

These technologies may be used for purposes such as:

keeping you logged in;
remembering cart or browsing preferences;
measuring traffic and usage patterns;
understanding campaign effectiveness;
serving and measuring advertisements;
improving security and Website performance.

Cookies may include:

essential / functional cookies;
analytics cookies;
advertising / remarketing cookies;
preference cookies.

By continuing to use the Website, adjusting your browser settings, or interacting with cookie-enabled features, you acknowledge that such technologies may be used as described in this Policy, subject to any cookie choices or consent mechanisms made available to you.

You may be able to control certain cookies through your browser settings or through cookie preferences made available on the Website, where implemented. However, disabling certain cookies may affect Website functionality.

7. Third-Party Services and Integrations

We may use third-party service providers, platforms, plugins, and integrations to operate our business and Website. Depending on the service used, such third parties may collect, process, receive, or store certain information on our behalf or in connection with your use of the Website.

These may include, without limitation:

WooCommerce or related ecommerce / plugin infrastructure;
Shiprocket Checkout and related payment / checkout / order processing partners;
shipping and courier aggregators / logistics partners;
payment gateways and processors;
analytics providers such as Google Analytics;
advertising and remarketing providers such as Google Ads and Meta / Facebook Pixel;
email marketing platforms;
WhatsApp / SMS communication or marketing providers;
review tools, review plugins, customer feedback tools, or social proof tools;
hosting, security, customer support, CRM, and business operations tools.

Such third parties may process information in accordance with their own privacy policies and contractual arrangements with us. We do not control all third-party data handling practices and encourage you to review relevant third-party privacy policies where appropriate.

8. Sharing of Information

We do not sell your personal information in the ordinary sense of selling customer databases for money. However, we may share your information with third parties in the following circumstances, to the extent reasonably necessary:

8.1 Service Providers and Operational Partners

We may share information with service providers, vendors, contractors, payment processors, courier partners, logistics providers, software providers, analytics tools, marketing platforms, customer support tools, and other business partners who assist us in operating the Website or fulfilling services.

8.2 Payment, Fraud, and Risk Management

We may share payment- and transaction-related information with payment gateways, banks, checkout providers, fraud detection partners, or financial service providers for payment processing, fraud prevention, transaction verification, chargeback handling, and compliance.

8.3 Advertising and Analytics

We may share limited information, identifiers, cookies, event data, hashed identifiers, or behavioral information with analytics and advertising partners for campaign measurement, attribution, audience building, and remarketing, subject to applicable law and consent requirements where applicable.

8.4 Legal, Regulatory, and Protective Disclosures

We may disclose information where we believe in good faith that such disclosure is necessary to:

comply with law, legal process, court order, regulatory request, or governmental demand;
enforce our Terms & Conditions or other policies;
investigate fraud, abuse, security issues, or suspicious activity;
protect the rights, safety, property, or legal interests of Siya Ethnics, our customers, or others.

8.5 Business Transfers

If our business, Website, brand, or assets are sold, transferred, reorganized, merged, or otherwise involved in a business transaction, customer information may be transferred as part of that transaction, subject to applicable law.

9. Marketing Communications and Your Choices

Where permitted by law and/or where you have provided consent, we may send you:

promotional emails;
product launch messages;
sale or offer announcements;
cart reminders or re-engagement messages;
WhatsApp marketing messages;
SMS updates or promotional messages.

You may opt out of non-essential marketing communications at any time by:

clicking the unsubscribe link in email communications, where available;
replying with a stop / opt-out instruction where supported;
contacting us at care@siyaethnics.com;
adjusting your account communication preferences, where such feature is available.

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications, including order confirmations, delivery updates, policy notices, security alerts, or grievance-related communications.

10. Reviews, Testimonials and User Content

If you submit a product review, rating, testimonial, comment, photo, or other content, we may display, use, reproduce, or publish such content in connection with the Website, product listings, marketing, or customer communications, subject to our Terms & Conditions and applicable law.

Please do not submit sensitive personal information in public review fields or visible content areas.

We reserve the right to moderate, remove, reject, or edit reviews or user content that is false, abusive, defamatory, illegal, infringing, misleading, or otherwise inappropriate.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

fulfill orders and provide customer service;
maintain transaction, tax, and accounting records;
manage returns, disputes, fraud reviews, and legal claims;
maintain business and compliance records;
support legitimate operational and security needs.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, legal requirements, accounting requirements, dispute risks, fraud risks, and operational necessity.

We may also retain anonymized or aggregated information that does not reasonably identify you.

12. Security of Information

We take commercially reasonable measures intended to protect your information from unauthorized access, misuse, disclosure, alteration, or destruction. Such measures may include administrative, technical, and organizational safeguards appropriate to the nature of the information and our business operations.

However, no method of transmission over the internet, no electronic storage system, and no third-party service environment can be guaranteed to be completely secure. Therefore, while we strive to protect your information, we cannot guarantee absolute security.

You are also responsible for safeguarding your account credentials, devices, and communications used to access the Website.

13. Your Rights and Choices

Subject to applicable law and verification requirements, you may have the right to:

access or request details regarding certain personal information we hold about you;
request correction or update of inaccurate information;
request deletion of certain information, where legally and operationally permissible;
withdraw consent for certain marketing communications;
object to or restrict certain processing, where applicable under law;
raise a grievance regarding the handling of your information.

To make a request, you may contact us at care@siyaethnics.com or contact our Grievance Officer using the details provided below.

Please note that we may decline, limit, or defer certain requests where required or permitted by law, where identity verification is incomplete, or where retention is necessary for legal, security, fraud-prevention, accounting, dispute-resolution, or contractual purposes.

14. Children’s Privacy

The Website is intended for use by persons legally capable of entering into a contract and purchasing products. We do not knowingly solicit or intentionally collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we may review and take appropriate action.

15. International Use

The Website is intended for customers located in India, and we currently sell products within India only. However, some of our service providers, cloud tools, analytics providers, marketing platforms, or software partners may process data on servers located outside your state or outside India, subject to their infrastructure, contractual arrangements, and applicable law.

By using the Website and providing your information, you acknowledge that such processing may occur where necessary for business operations, analytics, communications, security, or service delivery.

16. Third-Party Websites and External Links

The Website may contain links to third-party websites, social media pages, payment pages, or external services. We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. We encourage you to review their privacy policies before submitting personal information.

17. Changes to This Privacy Policy

We may update, revise, amend, or replace this Privacy Policy from time to time to reflect changes in law, business practices, Website functionality, technologies, services, or operational requirements.

Any updated version will be posted on the Website with a revised “Last updated” date. Your continued use of the Website after such changes constitutes your acknowledgment of the updated Privacy Policy, subject to applicable law.

18. Grievance Redressal / Contact for Privacy Concerns

If you have any questions, requests, complaints, or grievances regarding this Privacy Policy or the way your information is handled, you may contact:

Grievance Officer: Preeti Sisodia Swarnkar
Email: preeti@siyaethnics.com
Phone: 7999878817
Address: Tower-4, Flat-804, Lotus Boulevard, Sector 100, Noida, Uttar Pradesh, India

For general customer support or privacy-related assistance, you may also write to: care@siyaethnics.com

We aim to acknowledge grievance-related communications within 48 hours of receipt. Resolution timelines may vary depending on the nature of the issue, documents required, verification, and applicable legal or operational considerations.